Eight products, one database.
Product
Eight products, one database — two live today.
Everything we sell answers one of two questions, at one of two speeds. Snapshots create the first sale; streams create the second year.
The structure underneath
| A snapshot — bought once | A stream — arrives continuously | |
|---|---|---|
| About a market | Field report · Market maps | — |
| About people | Conference dossier · Lead profiles · Best-lead ranking | Grant alerts · Publication alerts |
Who uses which machine sits outside the grid — not really a product, a layer that makes most of the others better. A conference dossier has a deadline attached, which is why it's the easiest first sale. Alerts are what stop a customer leaving.
Conference dossier
A briefing book for one specific conference. Bought per event, a few weeks before it happens.
The question it answers: out of thirty thousand people at this event, who do I need to talk to, and where will they be standing?
Who reads it: the reps actually walking the floor.
Status: built, used in the field at OHBM.
One page per researcher
Who they are, lab, what they work on, recent funding, what they’re presenting and when.
Day-by-day plan
Who to catch and where — a reduced programme containing only what matters on the floor.
Built for standing up
Read by reps walking the hall, coffee in the other hand — not by analysts at a desk.
Proven at OHBM
Built and used in the field at OHBM. Bought per event, a few weeks before doors open.
Field report is strategy. Conference dossier is tactics.
Field report
Status: built and signed off.
A yearly picture of an entire research area. The question it answers: what is happening in my market, and where do I stand in it?
Who reads it: a sales director or managing director, planning a year.
What's inside: how many papers are published and whether that's growing, which labs and countries produce the most, which topics are rising, and how the customer's own footprint compares to their competitors'.
When they buy it: once a year, usually around planning or budget season.
| Field report | Conference dossier | |
|---|---|---|
| About | A market | Specific people |
| Timeframe | A year | Five days |
| Reader | Director planning | Rep on the floor |
| Answers | Where do we stand? | Who on Tuesday? |
| Bought | Annually | Per event |
Field report is strategy. Conference dossier is tactics. One shapes the plan; the other gets used standing up, in a hall, with a coffee in the other hand.
Ask about field reportsRoadmap
Six more — not for sale yet.
Honest status: planned, not built. Roadmap doesn't get invoiced. Mentioned here so the fuller story is clear — not as a menu of things you can buy today.
Best-lead ranking
I have two hundred names — where do I start on Monday?
The same researchers, sorted by who’s worth approaching first, with a reason on each row — recently funded, publishing heavily, no existing relationship, close to an existing customer. Closer to a dossier feature than a separate SKU.
Grant alerts
Who just got money and is therefore about to spend it?
A message when someone in your market receives funding. Labs can only buy after a grant lands, and the window is roughly six weeks. Bought as a subscription — the timing product, and the second-year business.
Publication alerts
What’s my customer working on right now, and what’s a natural reason to get in touch?
A message when someone in your market publishes or presents. Grants tell you someone can buy; publications tell you what to say.
Lead profiles
I’m meeting this person on Thursday — tell me everything.
A full picture of one researcher, on demand. Same page as in the dossier, without the conference. Nearly free to build once the dossier exists.
Market maps
Where are the labs in my market, and which regions am I ignoring?
A map of a research field by geography. The field report is the size and shape; the map is where it sits. Sellable as country, region, or world slices.
Who uses which machine
Is this lab already a customer of my competitor?
Working out, from what labs publish, which brand of equipment they already own. Not really a standalone product — a data layer that makes dossiers and alerts sharper.
How we sell this
- Lead with the conference dossier. It has an external deadline, it's the artifact nobody else makes, and it's the one that gets used in front of other people.
- Field report is the follow-on. Sell the dossier for an event, then the annual picture of their market. Different budget, different buyer, same data.
- Grant alerts are the second-year business. One-off sales don't compound. When a customer renews, it'll be because alerts arrive every week — not because they liked last year's PDF.